Five marketing that is content from internet dating sites and apps

Dating web sites often view a surge in traffic between brand new Year’s and Valentine’s Day.

However, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Although some larger online dating sites count on tv or PPC marketing, good old fashioned content advertising stays a powerful way to attract a clientele.

Here’s a review of only a examples that are few. And also to get the full story with this subject, check always these Econsultancy resources out:

OKCupid

OKCupid had been one associated with the first online dating sites sites to make use of content to push its general strategy.

The initial incarnation – OKTrends – had been run by the business’s co-founder, Christian Rudder, whom used their mathematical history to create the tone for the web log.

Really, he switched data and user information into fascinating articles, producing interest that is huge on line visitors generally speaking – not merely those which consists of primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com. Continue Reading