Match.com Purchases OkCupid: What This Means for Online Dating Sites
Does the $50 million sign the demise of internet dating or perhaps the beginning of the richer electronic experience that is dating?
The internet online dating sites Match.com and OkCupid are now able to include another couple that is happy their variety of effective matches: on their own.
IAC’s Match.com, which has a household of online dating sites Chemistry that is including.com People Media, and SinglesNet, bought OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its solutions free of charge, supports it self through marketing, and generally attracts younger singles whom interact with your website’s hip, Digital Age ethos.
What does the marriage that is corporate for future years of online dating sites?
- Two Sites Won’t Change Much, reports Adrianne Jeffries in The Ny Observer. OkCupid CEO Sam Yagan informs Jeffries that his web web site will continue to be free and that its research arm–OkTrends–will carry on analyzing individual data to surface online dating sites styles, though it will not consist of information from Match.com or its affiliated websites (you may keep in mind OkTrends teaching us that males are very likely to message unsightly females). Continue Reading